Research into Keywords Does Matter!
Nothing will make your business soar faster than selecting the correct keywords or keyphrases.
Though you might think it is an easy process.
Instead, it is a tedious and time-consuming process.
That is, if it’s done right.
Step 1:Identification of Keywords
You can start your search using the google keyword tool.
Now, even if you don’t like google for some reason, there is no escaping that 70% of all searches happen in the google search engine. If you don’t like them, it doesn’t really matter.
Get over it and on with learning how to optimize your site.
This tool will tell you:
•How many times the keyword or keyphrase you have chosen is searched in an average month through the google search engine
•The amount of website competition for the keyword or keyphrase
•Some suggested keywords and keyphrases in addition to the one you selected
In reviewing this information relative to ranking in google searches – you want to see two things:
•At least 15,000 searches per month – it depends on what your site is about whether you need this to be local or global searches
•As low competition as possible
Step 2: Competition for Keywords and Keyphrases
To confirm the low competition number – go to the google home page and put your keyword into the search box. As soon as you hit “enter” a number comes up in small font below the box – this is the number of sites that google recognizes competing for your keyword. If you are using a keyphrase, then input the keyphrase into the search box in “quotes” – This is a “phrase” search and is how you will optimize your site.
If the number is fewer than 180,000 competing sites, you can move on with the keyword or keyphrase research.
However, if your given keyword or keyphrase does not meet the above criteria, scroll down the suggested keywords/keyphrases in the google keyword tool and perform the same tests until you find one that does meet the criteria.
Step 3: Who Is Using your Selected Keywords?
Now go to Spyfu and put that keyword or keyphrase into the search box – this will tell you if anyone is using the keyword or keyphrase for Adwords. Review the figures and values in the left box and the graph on the right. (Also, search down the left-hand column for “organic keywords” and write these down – this will give you some other suggestions for later research.) Now, let’s analyze the top 10 sites listed here that utilize your keyword or keyphrase.
Step 4: Keyword usage and competition page rank
Go to the google page rank checker.
Put the URLS for each of the top 10 pages in the page rank checker box one at a time – you will have to enter a captcha each time – but that is the price for a free service.
In order to get your page into the top 10 of google for your keyword or keyphrase, you need at least three of the top ten to have a page rank of 2 or less – that means 2, 1 or 0. If all of the top 10 are page rank 3 or higher, you need to start over with a new keyword.
Step 5: Yahoo Backlinks for Your Keywords by the Competition
If you are successful here, there is one more thing to check before you can move on. You need to check the number of yahoo backlinks for each of these same top 10 pages. A free service that will check this is Yahoo Site Explorer.
Input each of the top 10 pages URLs into the “Explore URL” box one at a time. You need to have at least two of these pages with 50 or fewer yahoo backlinks.
KEYWORDS IDENTIFICATION SUCCESS:
If you met these criteria, CONGRATULATIONS! You have found a keyword or keyphrase that you can optimize.
Now, on to the REAL WORK!
Because you have only just begun.
If you want to make this process much easier and faster, click on the link to the right and purchase “Market Samurai” SEO Power Suite –This is the keyword research program I use and it will save your hours of work. You will be able to drill down into a keyword or keyphrase and its competition in a matter of minutes.
(Yes, I make a little bit when you buy it here – if you don’t like that, you can go directly to their site and buy it. I use it and I recommend it – HIGHLY. This one program will reduce your research time by hours and hours.)
If you don’t do your keyword and keyphrase research, you are simply throwing darts at a dartboard. Focus for results!
Next up:
Yeah, what you’ve just covered is very important if someone wants to achieve some decent success. Keyword research is definitely the most important thing when you want to get some traffic from the search engines.
I would like to add that people who do the keyword research, should use only exact match, because otherwise, they are not getting accurate results from the tool.
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Due to the cut-throat competition in every imaginable area today, it is almost impossible to find keywords with higher click-through rates and lower competition stats. As a result, you cannot solely rely on general keywords to boost your online sales. You need to do a lot of homework to stay ahead of all this competition.
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Keyword research is very important for achieving traffic on your site.
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Keyword research is one of the most inportent things in SEO at all.
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Brilliant and comprehensive post you have share its very informative and you point out all the steps to chose right keywords via right tools and with the help of your post i got a new tool “Spyfu” now i will use it also and a sad news that yahoo site explorer is going shut down and yahoo will redirect his traffic to bing webmaster tool, however it will be done at the end of the year, request to you if you have any other tool to check backlinks please share with us, thank for this nice sharing.
Keywords are important because they are what someone would type into google to search for a website, and they really are important in terms of internet marketing and optimizing results. Thanks for outlining a few reasons why! Helpful tips, for sure.
-Natasha
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Keyword research is fundamental to successful SEO and online marketing. You cannot target a market without knowing and researching the market first.
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This is a great list. I use basically all of these tools on a daily basis. You cannot overemphasize the importance of keyword research. I do my best, check me out at: Eugene Oregon Internet Marketing
Yes you are right and your tools, which you have discussed are very important i like these but i often use google adword keyword tool, now after read your post i will try also these and yes am agreed that, “At least 15,000 searches per month” because before three month i ranked a keyword have 5000 searches, but don’t get good traffic, therefor am agreed with you that at least 15000 searches should be.
Two best tools for keyword research are the Google trends and Google insights for search. If utilized properly, these tools are very useful for search engine marketers.
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With the keyword usage, I also like to look at the inbound links, so I can see how many I would have to beat in each case.
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