Keywords and Keyphrases – Does Research Really Matter?


Research into Keywords Does Matter!

Nothing will make your business soar faster than selecting the correct keywords or keyphrases.

Though you might think it is an easy process.

Instead, it is a tedious and time-consuming process.

That is, if it’s done right.

Step 1:Identification of Keywords

You can start your search using the google keyword tool.

Now, even if you don’t like google for some reason, there is no escaping that 70% of all searches happen in the google search engine. If you don’t like them, it doesn’t really matter.

Get over it and on with learning how to optimize your site.

This tool will tell you:

•How many times the keyword or keyphrase you have chosen is searched in an average month through the google search engine
•The amount of website competition for the keyword or keyphrase
•Some suggested keywords and keyphrases in addition to the one you selected

In reviewing this information relative to ranking in google searches – you want to see two things:

•At least 15,000 searches per month – it depends on what your site is about whether you need this to be local or global searches
•As low competition as possible

Step 2: Competition for Keywords and Keyphrases

To confirm the low competition number – go to the google home page and put your keyword into the search box. As soon as you hit “enter” a number comes up in small font below the box – this is the number of sites that google recognizes competing for your keyword. If you are using a keyphrase, then input the keyphrase into the search box in “quotes” – This is a “phrase” search and is how you will optimize your site.

If the number is fewer than 180,000 competing sites, you can move on with the keyword or keyphrase research.

However, if your given keyword or keyphrase does not meet the above criteria, scroll down the suggested keywords/keyphrases in the google keyword tool and perform the same tests until you find one that does meet the criteria.

Step 3: Who Is Using your Selected Keywords?

Now go to Spyfu and put that keyword or keyphrase into the search box – this will tell you if anyone is using the keyword or keyphrase for Adwords. Review the figures and values in the left box and the graph on the right. (Also, search down the left-hand column for “organic keywords” and write these down – this will give you some other suggestions for later research.) Now, let’s analyze the top 10 sites listed here that utilize your keyword or keyphrase.

Step 4: Keyword usage and competition page rank

Go to the google page rank checker.

Put the URLS for each of the top 10 pages in the page rank checker box one at a time – you will have to enter a captcha each time – but that is the price for a free service.

In order to get your page into the top 10 of google for your keyword or keyphrase, you need at least three of the top ten to have a page rank of 2 or less – that means 2, 1 or 0. If all of the top 10 are page rank 3 or higher, you need to start over with a new keyword.

Step 5: Yahoo Backlinks for Your Keywords by the Competition

If you are successful here, there is one more thing to check before you can move on. You need to check the number of yahoo backlinks for each of these same top 10 pages. A free service that will check this is Yahoo Site Explorer.

Input each of the top 10 pages URLs into the “Explore URL” box one at a time. You need to have at least two of these pages with 50 or fewer yahoo backlinks.


If you met these criteria, CONGRATULATIONS! You have found a keyword or keyphrase that you can optimize.

Now, on to the REAL WORK!

Because you have only just begun.


If you want to make this process much easier and faster, click on the link to the right and purchase “Market Samurai” SEO Power Suite –This is the keyword research program I use and it will save your hours of work. You will be able to drill down into a keyword or keyphrase and its competition in a matter of minutes.

(Yes, I make a little bit when you buy it here – if you don’t like that, you can go directly to their site and buy it. I use it and I recommend it – HIGHLY. This one program will reduce your research time by hours and hours.)

If you don’t do your keyword and keyphrase research, you are simply throwing darts at a dartboard. Focus for results!

Next up:

Anchor Text – What is it and How do I use it?